From Salesman to Digital Marketer: My Journey of Growth and Creativity

How It All Started

Every journey begins with a spark of curiosity. For me, that spark appeared while working as a salesman at Empower Computers LLC in Abu Dhabi.

My job was to sell products, connect with customers, and reach sales targets. But I was always drawn to something more — how brands build trust and awareness online.

That curiosity led me to explore digital platforms, where I started managing the company’s Amazon seller account and eCommerce website. The experience was eye-opening. I saw how even small digital changes could make a big difference in brand visibility and sales.

Discovering My Creative Side

While working at Empower, I began designing creative posters, product visuals, and short videos for our store’s online promotions.

What started as simple marketing content turned into something powerful. These visuals helped drive engagement, attract new customers, and boost our sales performance.

This hands-on creative experience made me realize my passion — not just selling products, but building brands through digital storytelling.

Upskilling for a Digital Future

To take my passion further, I decided to invest in myself. In June 2025, I enrolled in the Executive Certificate Program in Digital Marketing at Entri Elevate.

This program deepened my understanding of:

SEO (Search Engine Optimization): Improving rankings and driving organic traffic.

Google Ads & SEM: Creating high-converting campaigns.

Social Media Marketing: Engaging audiences through creative campaigns.

Web Analytics: Measuring performance and optimizing strategies.

These skills helped me merge creativity with performance-driven marketing — a balance that defines my work today.

Where I Am Today

Today, I proudly work as a freelance digital marketer based in Kerala, helping brands across India and Abu Dhabi grow through SEO, Google Ads, and social media marketing.

My transition from salesman to digital marketer taught me an important lesson: success is built by staying curious, creative, and consistent.

I now help businesses:

Improve visibility through SEO.

Run successful ad campaigns with Google Ads.

Build brand presence on social media.

Every campaign I create is guided by one goal — to help brands thrive through creativity and data-driven strategy.

Final Thoughts

My journey from sales to digital marketing wasn’t a sudden leap; it was a series of small, creative steps driven by passion and curiosity.

If you’re someone who wants to make a career shift or grow your business online, remember: learning never stops, and creativity can open unexpected doors.

👉 Ready to grow your brand? Let’s connect at salmanfaris.digital
!